Adidas Women's Swimwear Collection

Adidas has launched a new women’s swimwear range for the brands ‘Pride Collection’ featuring male models wearing sports bras and women’s swimsuits.

Here is a video advertising their new women’s collection 👙⬇️💬 pic.twitter.com/3tKgNbwDKP

— Oli London (@OliLondonTV) May 17, 2023

Is Adidas trying to sell this swimsuit to men? If so, good ad. If not, it's pointless. If the consumer is intended to be a woman, the ad should depict how the swimsuit would look on a woman's body.

While I'm very troubled by the effort to erase women, I don't find this particularly offensive. It's just a really bad ad.