Anheuser-Busch Still Feeling Dylan Mulvaney Backlash

REPORT: Woke backlash continues to hammer @BudLight...

In reporting their first quarter earnings, Bud Light's parent company, @AnheuserBusch, reported sales to retailers were down over 13% — primarily driven by a drop in Bud Light sales volume:$BUDpic.twitter.com/yQdSdwJpfs

— Will Hild (@WillHild) May 9, 2024

I think the disdain shown by Anheuser-Busch for its consumers was a far bigger problem than the Dylan Mulvaney fiasco.

Woke Alissa Heinerscheid, Bud Light's marketing VP, did a remarkable amount of damage to the brand by assaulting the very people who buy the product. Big mistake.