S & M Tool

This is not a headline from The Onion.

It's no joke.

This is from a legitimate article that appeared in the Green Bay Press-Gazette:

Long-time fishing buddies get down to business with S&M Tool

Fishing buddies Jim Fuss and Joe Leiterman spent long hours in their boat talking about what they would do if they ever owned a business.

Turns out, they planned it pretty well. S&M Tool, their custom-parts manufacturing shop, is one of 39 Wisconsin businesses nominated for the 19th annual Wisconsin Manufacturer of the Year Awards to be presented Thursday in Milwaukee.

...They bought the business from Jim Heim in 2004. Fuss, 42, was working at S&M at the time and has 20 years' experience in the business. Leiterman, 39, has 16 years' experience.

"Jim and I have been fishing buddies for years," Leiterman said. "You get to know a lot about somebody when you spend eight hours in a boat with them. We had talked about this a lot."

Leiterman said Heim was eager to sell them the business, believing they would take it to the next level.

"We don't know what the next level is, but we keep going up," Leiterman said.

Fishing buddies.

S & M Tool.

Best headline ever.



(h/t Dan)
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UPDATE: The Green Bay Press-Gazette altered the headline.

Dan captured it before the change.