After the package from cold-blooded killer narcissist Cho Seung-Hui arrived in the NBC mailroom, the network chose to take the lowest of low roads.
NBC put out the tease in the afternoon that they were contacted by Cho and then waited until its Nightly News broadcast to give details.
That disgusting move paid off. As Drudge points out, NBC scored a "ratings blowout."
The network's decision to make the most of Cho's self-made obituary truly sickens me.
The New York Times explains what went into the network's choice.
The arrival [of Cho's package] in the mailroom set in motion intense decision making, much of it directed by Steve Capus, president of NBC News.
"Intense decision making"?
Like what?
How best to promote the contents of Cho's "gift"?
In a way, Cho's violence didn't end on Monday morning when he put the gun to his head. NBC is keeping him virtually alive and allowing him to continue to fire shots.
WASHINGTON (Reuters) -- Some family members of the victims killed at Virginia Tech university canceled interviews with NBC on Thursday because the television network aired video and photographs of the killer it received in the mail.
Police handling the investigation into the shooting also expressed disappointment at the airing of the images and rants by Cho Seung-Hui, who killed 32 people and then himself in the worst shooting rampage in modern U.S. history.
"We had planned to speak to some family members of victims this morning but they canceled their appearances because they were very upset with NBC for airing the images," said NBC "Today" morning program co-host Meredith Vieira.
...While NBC acknowledged that the material from Cho were likely devastating to the victims' families and that its news division was split over whether to air the material, NBC News President Steve Capus defended the decision to do so, arguing it only showed a small amount of the images they received.
Of course, the families are upset with the network's crass exploitation of the Cho manifesto.
Frankly, I don't understand why family members of victims agree to do those TV interviews in the first place. I do understand why they bailed on the insensitive, greedy, "profits first" NBC.
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