The Broydrick Way

Hillary Clinton doesn't mind having Bill Broydrick on her team. She's not distancing herself from this Bill.

She's still listing him as among her leading endorsements from Wisconsin.

I guess Broydrick's number being on the D.C. Madam's phone list isn't of concern to Hillary's campaign. I wonder if they know.

They should have a handle on the endorsements that they advertise. Hillary must be OK with "the Broydrick Way."

The Broydrick Way

---Strategic Planning
---Community Relations
---Media Relations
---Communications Coaching
---Crisis Management
---Grassroots Mobilization

When your initiative depends on community support, our communications team builds public awareness and understanding so that you can reach your goals. Our public relations specialists have the expertise to develop creative, effective grassroots, media and community relations strategies – and the media savvy and community contacts to put them into action.

We’ve helped some of the nation’s most prominent organizations reach out to communities, shape public policy, grow their organizations, protect their reputations and weather crises.

Let us help you mobilize public opinion, reach key interest groups and persuade opinion leaders.

Speaking of protecting reputations and weathering crises, I think Bill Broydrick should put the Broydrick Way into action.

His approach can't be to clam up, ignore the crisis, and make no comment, can it? That's a very ineffective stategy.

Allowing a situation to fester exacerbates the problem. "No comment" draws increased speculation, some sure to be false and worse than dealing with the crisis head on.

Does Broydrick think that's really the best way to handle a sticky public relations matter?

I hope not. It seems terribly misguided.

At this point, Broydrick clients haven't jumped ship. As TMJ4 reports, Aurora, Milwaukee Public Schools, and We Energies didn't want to comment on Broydrick and the D.C. Madam connection.

Only Milwaukee Metropolitan Sewerage District (MMSD) expressed concern.

All major clients should be publicly voicing their concern over this.

Do they want to employ the services of a firm possibly using questionable/illegal lobbying tactics?

Maybe they do. Maybe the Broydrick Way works. Maybe the D.C. Madam gets the job done.

I can't say, and that's the problem.

There should be no rush to judgment here. However, there most definitely needs to be some answers.

"No comment" doesn't cut it.