Barnes & Noble is pretending to abandon O.J. Simpson's If I Did It.
NEW YORK -- If you're hoping to buy the new edition of O.J. Simpson's "If I Did It," don't expect to find a copy at Barnes & Noble. Citing a perceived lack of customer interest, the chain said the book would only be available by special order or for purchase online through Barnes & Noble.com.
"Our buyers don't feel there will be enough of a demand to carry it in our stores," Barnes & Noble spokeswoman Mary Ellen Keating told The Associated Press on Tuesday.
A rival chain, Borders Group Inc., said Tuesday that it would stock "If I Did It," a ghostwritten, fictionalized account of the murders of Nicole Brown Simpson and Ronald Goldman. But spokeswoman Ann Binkley said Borders "will not promote or market the book in any way."
"We think it will have some interest in the first week or two, then die down," said Binkley, who added that Borders, which for the original book had planned to donate profits to charity, will not do so this time.
Barnes & Noble is still going to profit from the book through special order and online purchases.
If there's a moral highground here, Barnes & Noble isn't on it.
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