Saturday, February 21, 2009

Culver's: Success Story in Tough Economy

Wisconsin-based Culver's will air its first national ad during tomorrow night's Academy Awards.

From the Austin Daily Herald:

The economy may be down, but Culver’s Restaurants is upbeat about its future.

The company’s confidence and commitment to growth has led to increased sales, new restaurant openings and an aggressive marketing campaign.

Television viewers will see the launching nationally during Sunday night’s Academy Awards telecast.

Known for its ButterBurgers, frozen custard and commitment to treating guests with unexpected kindness, Culver’s is proof that good companies grow even in challenging times.

Culver’s, celebrating its 25th anniversary this year, ended 2008 with nearly a 10 percent increase in overall sales. While its roots are in the Midwest, the company is spreading across the country with 23 new stores in 2008 — two of which opened in Phoenix, a new market for Culver’s — and 20 more planned for 2009.

Watch the ad here.

Funny.

Culver's is obviously doing something right to be growing in this economy.

Twenty new stores are planned for 2009.

And to think it happened without a gazillion dollar government stimulus bill. America's a great country.

We're taking frozen custard nationwide!

3 comments:

West Bend Citizen Advocate said...

Culvers =

Excellent service
Friendly, well-trained staff
Superior quality food
Consistency all the way around

I am absolutely not surprised!

Anonymous said...

I've been to the original Culver's in Sauk City.

The place needs to be remodled; it's showing its age.

I've also been to the Culver's on Northport Drive on Madison northeast side. Let's just say...

Not every employee is like this in the fantasy world depicted in the ad. Many of them are mere 'bumps-on-a-log', as the saying goes. No surprise.

Besides, businesses are SUPPOSED to offer good customer service without the general public having to go out of our way to point it out when it actually happens.

I wish Craig Culver and his company continued success.

Anonymous said...

Looking at Culver's national footprint (16 states), I must say that I'm surprised that buying a national ad during the Oscars was more cost effective than doing market buys with that money.