Friday, April 24, 2009

Dirty Dining: Best Buffet, Not a TMJ4 Sponsor

Courtny Gerrish has returned to form, targeting another ethnic restaurant for TMJ4's "Dirty Dining" feature.

The segment was even posted on the TMJ4 "Dirty Dining" web page in a timely fashion.

That, of course, means that Best Buffet has no leverage with the Journal Broadcast Group. It's not an advertiser. Doing the story and posting it on the website poses no problems for TMJ4.

It's not like the story on the Brookfield Perkins that TMJ4 scrubbed from its website. TMJ4 doesn't have to worry about losing ad revenue from Best Buffet.

Best Buffet, a Chinese restaurant on 85th and Brown Deer Road, had a load of violations.

Gerrish took the cameras to the place, wanting to question the owner about the violations. But there was a problem. The owner doesn't speak English.

So this was an even more one-sided segment than the usual "Dirty Dining" spots.

Gerrish did note that an employee called later to say that the restaurant's staff had corrected the sanitary issues and they were taking steps to take care of the other violations.

Why are these smaller ethnic places so often the subject of TMJ4's "Dirty Dining" feature?

It's not a coincidence. No advertising dollars are at stake.

The bottom line is money. This isn't news.

No comments: