This ad from Plane Stupid, "bringing the aviation industry back down to earth," is typical of radical environmentalists. 
It's meant to shock. It's graphic and bloody and over the top and stupid.
From the ad:
an average european flight produces over 400kg of greenhouse gases for every passenger...
that's the weight of an adult polar bear.
planestupid.com
From Plane Stupid:
Your flight has an impact. Plane Stupid's new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman.
We have a problem. We're flying too much, and it's changing the earth's climate. Aviation is the fastest growing cause of climate change. But instead of doing anything about it, the Government is planning more flights and larger airports.
Like you, we're worried about climate change. Like you, we don't think the Government can be trusted to do what needs to be done.
It's OK though: we've got a plan.
It is stupid.
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