Monday, March 14, 2011

Gilbert Gottfried, Aflac, and Japan Tweets

UPDATE, March 15, 2011: Gilbert Gottfried apologizes.

Gottfried tweets:

I sincerely apologize to anyone who was offended by my attempt at humor regarding the tragedy in Japan.

He continues:
I meant no disrespect, and my thoughts are with the victims and their families.

_________________

Gilbert Gottfried will no longer be the voice of the Aflac Duck.



From the Atlanta Business Chronicle:

Aflac Inc. has fired comedian Gilbert Gottfried, the voice of the Aflac Duck, for insensitive remarks he tweeted about Japan after the major earthquake and tsunami on March 11.

Gottfried tweeted: "Japan is really advanced. They don't go to the beach. The beach comes to them." He also posted: "I just split up with my girlfriend, but like the Japanese say, 'They'll be another one floating by any minute now."

Wow, what incredibly bad taste!
"Gilbert's recent comments about the crisis in Japan were lacking in humor and certainly do not represent the thoughts and feelings of anyone at Aflac," Aflac Chief Marketing Officer Michael Zuna said in a statement. "Aflac Japan -- and, by extension, Japan itself -- is part of the Aflac family, and there is no place for anything but compassion and concern during these difficult times."

I think firing Gottfried was the right thing to do.

Gottfried can say whatever he wants. I don't think he should be silenced. If he and others find humor in his tweets, that's their choice.

However, I completely understand why a business wouldn't want to have Gottfried on the payroll. Why have the headache of defending Gottfried?

Columbus, Ga.-based Aflac (NYSE: AFL) said it will start a nationwide casting call to find a new voice for Aflac Duck. Gottfried was not the voice of the Aflac Duck in Japan.

Here's the Aflac Duck in a Japanese commercial:



Why not use the same voice for the American ads?

I suppose a nationwide casting call for the Aflac Duck's new voice creates some positive publicity for Aflac.

It shouldn't be hard to replace Gilbert Gottfried if the corporation is looking for a similar sound for the Aflac Duck.

His voice is very easy to mimic.

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