Friday, September 23, 2011

'Schweddy Balls' Boycott

Here's a bit of the Saturday Night Live skit that inspired a new ice cream flavor from Ben & Jerry's - Schweddy Balls:



Not everyone is happy about Ben & Jerry's latest creation.



From FOX News:

Ben & Jerry's latest ice cream creation -- "Schweddy Balls" -- doesn't agree with the tastes of at least one national conservative group.

"The vulgar new flavor has turned something as innocent as ice cream into something repulsive," read a statement released by One Million Moms, a division of the Mississippi-based American Family Association. "Not exactly what you want a child asking for at the supermarket."

The limited-batch ice cream -- inspired by a "Saturday Night Live" skit featuring Alec Baldwin as Pete Schweddy, owner of a holiday bakery -- features vanilla ice cream with a hint of rum and fudge-covered rum and milk chocolate malt balls. The skit, which also included actresses Ana Gasteyer and Molly Shannon, concluded with Baldwin deadpanning: "No one can resist my Schweddy Balls."

The flavor has been available since earlier this month at Ben & Jerry's locations nationwide.

"For a long time, I thought that 'Here Lies Pete Schweddy' would end up on my tombstone," Baldwin said in a statement on Sept. 7 announcing the release of the ice cream. "Now, thanks to Ben & Jerry's, the goodness of the Schweddy family recipe won't go with me to the great beyond."

Not everyone's laughing, however.

Officials at One Million Moms are asking the public to send correspondence to Ben & Jerry's public relations manager to request that no additional batches of the ice cream be distributed.

"Also, highly recommend they refrain from producing another batch with this name or any other offensive names or you will no longer be able to purchase their products," a statement read.

Sean Greenwood, a spokesman for Ben & Jerry's, said the Vermont-based company has received "tremendous outpouring of support" since the launch of "Schweddy Balls," which will be available through the end of December.

"It's a great flavor and our fans know it," Greenwood told FoxNews.com. "They get it ... It's flying off the shelves in a lot of places."

Greenwood said the company has received roughly 500 emails in support of the flavor and roughly the same amount criticizing the concoction.

Ben & Jerry's kind of reminds me of Abercrombie & Fitch. Pushing the limits of good taste works to generate interest in their products. They benefit from the publicity resulting from a ticked off public.

I really don't think an ice cream flavor is a threat to the nation's children.

If parents are offended and don't want it in their homes, then they shouldn't buy it.

Very simple.

As for me, I have no interest in buying the new flavor. On the other hand, I don't intend to boycott Ben & Jerry's because of their Schweddy Balls.

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