"Studies" and their findings are a pet peeve of mine.
The media devote so much time and space to this crap. It's reported as gospel.
Another lame study:
Food, sex and Facebook posting views. It’s what your brain likes best.
The reward given by a person’s brain when a Facebook posting of theirs is viewed, liked and commented on has proven to be comparable in pleasure to the response from food and sex, according to a recent Harvard University study.
The research, which was published last month in an edition of Proceedings of the National Academy of Sciences, found that social media outlets give way to an increased rate of “self-disclosure.” The increase in “self-disclosure” leads to a spike in the amount of dopamine produced based on the pleasure or anticipation of a reward as a result of a social-media post being viewed, according to the research.
If your brain likes Facebook as much as food, that's not good. Pleasure from Facebook should lose compared to that experienced with food in terms of survival of the fittest.
Facebook comparable in pleasure to sex?
If posting on Facebook is as satisfying as sex, then you're doing it wrong.
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