JCPenney's CEO, Ron Johnson (not to be confused with Senator Ron Johnson of Wisconsin), has a message for customers.
Dear valued customer,Of course, this is a marketing ploy, capitalizing on the backlash to Black Friday creep.
This year, we're going to kick off the holiday shopping season with the most exciting Black Friday in our history. And yes, we're going to start our Black Friday--on Friday.
I know that some retailers are opening on Thanksgiving this year. But spending Thanksgiving with family is one of America's greatest traditions. Since jcp was founded on the Golden Rule, I'm proud to honor this tradition by keeping our stores closed on this special day.
I hope our customers and employees all enjoy a wonderful holiday with loved ones.
And when we open at 6:00am the following day, we'll be honoring another great American tradition--Black Friday--with our one big sale of the year.
Johnson wants points for not opening the stores on Thanksgiving.
How odd that a store being closed on a holiday has become worthy of a special announcement!
The focus of Thanksgiving is becoming shopping. Very sad.
The talk of the Golden Rule by JCPenney is also rather strange for a department store.
It gets even more unusual. JCPenney is embracing CHRISTMAS. Yes, CHRISTMAS!
...On Black Friday, we also launch our Merry Christmas America campaign. We'll be giving away 80 million commermorative buttons, 20 million of which will win a great gift.This must be giving Annie Laurie Gaylor and her Freedom From Religion Foundation fits.
...I hope Merry Christmas America helps add some cheer to your holidays. On behalf of everyone at jcpennney, best wishes to you and your family.
See you Friday!
The Merry Christmas America campaign is a step back for the atheists and secularists in their war on Christmas.