DON'T buy into the NFL's Pink tsunami. It's a scam.
I have no idea why anyone would want the ghastly NFL Pink merchandise. But if you do want to purchase a Pink item, thinking you're donating funds to support "the cause," think again. You're being duped.
From Business Insider:
In the end, after everybody has taken their cut, only 8.01% of money spent on pink NFL merchandise is actually going towards cancer research.Check out this chart:
According to the NFL, any money they take in, that is not donated to ACS, is used to cover the costs of their breast cancer awareness program, "A Crucial Catch." The NFL also told Business Insider they donated approximately $1 million per year to the ACS in the first three years of the program.
Still, there are unanswered questions about where the money is going and who is profiting.
The most popular place to purchase pink merchandise is at the NFL's online shop, official team stores, and at the stadiums. In these cases, the NFL and the individual teams are acting as the retailer.
It is unclear how much of the 50% markup for items being sold directly by the NFL and the teams is going to the ACS, if any at all.
I am so disgusted by this. What a disgrace!
But I'm not surprised by the insulting, sleazy exploitation. I expected research to get a very small share of the cash but even I didn't think it would be this bad.
If you really care, please consider donating to an organization that truly will benefit women and their families rather than line the pockets of retailers, manufacturers, and the NFL.
I blame the NFL for participating in this fraud. The only "crucial catch" being made is their scheme's success in getting NFL fans to go along with this BS.
Same goes for all the other businesses promoting, stocking, and selling that unsightly Pink crap and clogging grocery store shelves.
Consumers should be told upfront that only a tiny percent of the proceeds is doing anything to remotely help sufferers of the disease.
If someone gives you an NFL Pink gift, consider returning it and giving the money to a group doing good work with a low administrative budget rather than propping up this shameful marketing scam.
PLEASE don't encourage this exploitation.
Yeah, it's WRONG.