Thursday, September 3, 2009

WWF Ad Exploits 9/11

This is shameful.

Radicalism comes in many forms. There's Islamic radicalism. There's also environmental radicalism.

The World Wildlife Federation has admitted its lapse in judgment.

After the WWF appeared to initially deny approving the ad, DDB Brasil and the WWF hammered out a statement posted in Portuguese on both groups' Brazilian websites Wednesday afternoon apologizing for the ad and attributing it to "the inexperience of some professionals on both sides, and not bad faith or disrespect toward American suffering."

The statement continued, "WWF-Brasil and DDB Brasil reaffirm that the ad never should have been created, approved or run. They deeply regret that this happened, and apologize to everyone who has been offended."


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