Friday, June 23, 2023

Bud Light's New Ad

What's the message here? If you're a bumbling idiot, drink Bud Light?

Yes, it's supposed to be amusing. The marketing department probably thought the slapstick approach would generate some good feelings.

Will this new ad bring customers back? Not likely. So much damage has been done to the brand.

It's quite stunning that Bud Light sales continue to plummet.

Actions have consequences.

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