Doritos selling for $7 a bag ended up costing PepsiCo billions
— Wall Street Apes (@WallStreetApes) April 8, 2026
It turns out the decision to charge $7 for a bag of Doritos backfired and people stopped buying them, costing the company billions
In response, the price is being lowered. “PepsiCo, it's actually gonna slash prices… pic.twitter.com/4gqYHUGwC9
Thursday, April 9, 2026
PepsiCo's Doritos Strategy Backfires Badly
Posted by
Mary
at
4/09/2026 07:02:00 PM
Labels: Food
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