Here is bad news for the Milwaukee Journal Sentinel, from the Milwaukee Journal Sentinel:
Journal Sentinel Inc. said today it is offering employee buyouts in the hope of reducing its work force by 35 to 50 people.
The company said if not enough employees take the offer, an "involuntary program" will be considered.
Elizabeth Brenner, president and chief operating officer of the publishing group of Journal Communications (JRN) Inc., said the employee reductions are necessary because of falling revenue. In recent years, the Journal Sentinel and other newspapers have been losing revenue to Internet-based advertising. She said gains in online advertising at the newspaper aren't strong enough yet to replace traditional advertising revenue.
"It is never easy to call for staff cutbacks, but we must continue to align our cost structure with the realities of reduced revenues in the newspaper industry," Brenner said in a statement to employees.
It's never good news to hear that people will be put out of work.
However, the reality is people don't look to the Journal Sentinel for news.
It's amazing that the paper has hung on for this long. It really went to hell when the Green Sheet was eliminated.
I have a suggestion for the Journal Sentinel.
Reduce the work force by eliminating the Editorial Board.
At the very least, Ricardo Pimentel should take a pay cut, involuntary if necessary.
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