Tuesday, September 14, 2010

'Gotcha' 9/11 T-Shirt - Sears

What was Sears thinking?

How could Sears employees across the country stock the stores with these offensive 9/11-related t-shirts?

It seems a lot of people weren't thinking. This could be a PR nightmare for the manufacturer of the shirts as well as Sears.

Video, from WDAF-TV:


 

From FOX News:

Sears department store is reportedly under fire for selling T-shirts depicting images of the Twin Towers with the word "Gotcha" emblazoned on the front of the clothing.

Sears, once the biggest retailer in the U.S., pulled the Sept. 11-related shirts from shelves in Kansas City, Mo., following complaints that the clothing was disturbing, fox4kc.com reports.

...The company Gotcha reportedly made the clothing and printed its brand name on the front of the shirts. But Sears executives claim the word "Gotcha" was never meant to be attached to images of the World Trade Center towers, the station reports.

"We began removing this T-shirt from stores earlier in the week when the image was brought to our attention," a representative for the company said in a statement. "We expect to have it removed from all stores as quickly as possible. We apologize for the oversight."

How hard is it to remove the shirts from all Sears stores? Just take them off the sales floor.

Why would Sears sell these shirts? Why would Gotcha make them?

Maybe "Gotcha" wasn't meant to be attached to the images of the Twin Towers, but then why print t-shirts that could so easily be misinterpreted?

Who would buy one?

I guess Sears thought it would tap into the 9/11 Truther market.

1 comment:

Mark @ Israel said...

I agree! It seems that Sears and Gotcha were not thinking when they printed these t-shirts. Or were they just thinking of the profit it can bring them? Probably, they thought that those t-shirts will be easily sold out due to the prominence of the event. How absurd!