Thursday, September 20, 2012

Marquette University Law School Poll - Bad Numbers

The results of the latest Marquette University Law School poll will have far-reaching consequences.

Although the results are being splashed by liberal media and touted by the Democrats, the real news is that the Marquette poll has just trashed its reputation as a reliable source.

Jeff Wagner writes:

For the last year and a half, the Marquette University Law School poll has been the Gold standard for political polling in Wisconsin. For example, while some polls had Scott Walker in a dead heat with Tom Barrett during the recall race, the Marquette poll absolutely nailed Walker's ultimate margin of victory.

That's why it's so disappointing when a pollster who you respect goes horribly off the rails.

Last month, the Marquette poll had Tommy Thompson leading Democrat Tammy Baldwin by 9 points (50 to 41). Yesterday, the September poll had Baldwin leading Thompson by the same margin (50 to 41). In other words, the poll claims that there has been an 18 point swing in one month.

The poll also shows Obama leading Romney by 14 points (up from a 3 point spread in August).

There's no nice way to say this. I believe the poll is embarrassingly inaccurate and it makes me wonder what's going on at Marquette.

I have no doubt that the Thompson/Baldwin race has narrowed. Baldwin has been running television ads for the better part of a month essentially claiming that Tommy Thompson hates Wisconsin and eats baby kittens for lunch. The Thompson campaign has, by and large, not responded. If you get pounded every day and don't fight back, you'll take some hits - but not a swing of 18 points.

Another poll released yesterday showed the Thompson/Baldwin race tied and Obama up by 6. Candidly, I think these numbers are a lot closer to reality.

The real question to me is why Marquette put out these obviously bogus numbers. In their sample, 51% of those polled leaned Democrat, 40% leaned Republican. That doesn't come close to being representative of the electorate. In other words, from a statistical purpose - garbage in, garbage out.

...When Marquette got these bizarre results, you have to wonder why pollsters didn't go back and try again - just to see if their second survey results matched the first? The fact that they didn't makes you wonder whether accuracy matters - or whether the goal is simply to get a poll out and get some attention?
TMJ4, on its 10:00 PM newscast last night, cited this finding in the poll:
On the question of who is responsible for the current economic problems, 30 percent say President Obama, while 55 percent say former President George W. Bush is responsible.
That is so lop-sided it's impossible to accept as a valid measure.

The other numbers are so out of whack, the pollsters should have paused before publishing their results.

Clearly, the MU poll results are not an accurate snapshot of what's happening in Wisconsin.

Clearly, the MU poll can no longer be considered a reliable polling source.

5 comments:

jimspice said...

In other words, it's a good poll when we're ahead, but a bad poll when we're behind. Great logic there.

jimspice said...

Sounds amazingly similar to the conservative interpretation of economic numbers.

jimspice said...

Hey Cindy, do you owe Marquette pollsters an apology?

Mary said...

Yeah, Cindy, we're waiting.

jimspice said...

Sorry, you and Fairly Conservative appear back to back on my feed reader. Another brain fart.

How about Marquette?