According to the Associated Press, Watertown, which is located on the banks of the Rock River in southeastern Wisconsin, is home to two companies with ties to the soft drink industry. Wis-Pak Inc., which manufactures and distributes Pepsi-Cola products, has its corporate office there with about 200 workers and is among the city's top 10 employers, according to the local Chamber of Commerce. The smaller 7-Up Bottling Co. is a family-owned beverage distributor.Watertown is Sodatown.
The White House says Watertown was chosen for today's announcement because of its name, and because it twice won an award for having the best-tasting water in the state.
Michelle's work wasn't finished with her remarks in Watertown. She showed up on The Tonight Show with Jay Leno and Late Night with Jimmy Fallon in very awkward spots pushing WATER. I assume she did the same on Late Show with David Letterman. I didn't see her appearance, but I saw a commercial promoting Michelle Obama.
Why did these shows agree to participate in such idiocy?
This sort of stuff should be mocked by these comedians.
Drink more water? Seriously?
[S]ome public health experts say they have concerns with the way the White House is framing the campaign — saying the health benefits of increased water consumption are not supported by data.Here's video:
“I would call it unfortunate, because it’s — instead of being straight forward about the purpose of it — they’re trying to make it sound like people should go around drinking more water and there’s just no evidence that really is worth the expense and effort that people are going to engage in,” Dr. Stanley Goldfarb said.
I drink lots of water. I'm pro-water. But, this massive White House campaign is silly.
New York University food scientist Marion Nestle said "the message that Americans don't drink enough water is questionable."
"'I'm not aware of any nutrition science that backs that up ... there's so much water in food and in what people are eating that unless you're an elite athlete, at very high altitude or old where your thirst mechanism doesn't work very well, it's just simply a non-issue in my view,' Nestle said."