If you were watching the men's snowboardcross, you saw Seth Wescott defend his 2006 Olympic title and win gold in Vancouver.
Congrats, Seth!
You may have noticed that he appeared to be wearing jeans.
Some don't like the ripped jeans look at all. Some think it's inappropriate for the world stage. Others just think it looks goofy.
I don't think so. I like Team USA's uniform, or "anti-uniform."
In 2006, Burton took up the challenge of designing the US Snowboard team uniforms. What they came up with was reminiscent of a classic baseball getup with an American sports team feel -- wide pinstripes like that of a baseball uniform, with small strategically placed stars and a large decorative USA logo on the back. Classic, American, expected and widely accepted.
The new uniform, Burton's Creative Director Greg Dasychyn says, is equally American -- but in a very less uniform sort of way: a plaid jacket and blue jeans. Yes, jeans.
"There's nothing more American than blue jeans," says Dasychyn, "and this time around we wanted something that spoke more to snowboarding, a look that speaks more to the sport's individualism and character, and a look that is popular in the sport right now." Which is true. More snowboarders, espeically of the street flavor, have incorporated the jean look into their kit. And with demand, more companies are making waterproof, jean-styled outerwear (Burton developed these jeans with Gore-Tex fabric, are waterproof and use advanced technologies).
2010 Snowboard top: preppy plaid with a twist.
2010 snowboard bottom: Blue jeans. Or, at least, the appearance of blue jeans -- they are actually a two-layer Gore-Tex pant, much softer, and waterproof.
Very American, in my opinion.
Go Team USA!
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Like the look?
You can buy your own Burton Snowboard Pants here.
4 comments:
Oh yes -I like the look! And thank you for the link. But the pants there have no holes!
Right. Although they look like faded baggy jeans, the pants in the link are missing the "tears" in the fabric.
Burton would be smart to offer pants like the ones worn by Team USA, including the holes.
I love the entire uniform! I also like the Under Armor the freestyle skiers wore.
People are saying it not good at the world stage...to casual... its snowboarding! And they look a heck of a lot better than the Swedish clown pants.
Our ski/snowboard shop have just placed our limited order for these pants. We are taking pre orders for when they arrive in October. If anyone is interested in ordering a pair, let us know.
For more details visit: http://hollyloft.com/winterblog/?p=254
or give us a call at 716''483''2330
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