Tuesday, September 7, 2010

Stephanie Rice and Jaguar

Reckless tweeting claims another individual. Twitter is a dangerous thing.

From Reuters:

Luxury car maker Jaguar has cut its sponsorship of star Australia swimmer Stephanie Rice, a triple Olympic gold medalist, after she sent a tweet using an anti-gay slur.

Rice, 22, tweeted "Suck on that f--gots" after Australia's rugby union team, the Wallabies, defeated South Africa's Springboks on Saturday.

The swimmer, who won both individual medleys at the 2008 Beijing Olympics and was part of Australia's victorious 4x200 freestyle team, later apologized and removed the comment.

"I made a comment on Twitter on Saturday night in the excitement of the moment. I did not mean to cause offence and I apologize," she wrote in a blog on her website.

But Jaguar Australia general manager Kevin Goult announced that his company has withdrawn its sponsorship.

"Jaguar Australia today terminated its relationship with Stephanie Rice, who has been an ambassador for the Jaguar brand in Australia since the start of 2010," he said in a statement released late Monday.

...Local media reported that Rice would be losing the late-model A $100,000-plus Jaguar that she has been driving since striking the deal.

Rice is paying a high price for her comment.

Be careful what you tweet.

No comments: