The Brewers want to make amends with their fans.
It's been a rough season on many fronts. The team has not performed well. The real Ryan Braun, the face of the franchise, has been exposed as a liar and cheater. Miller Park security threatened to throw out a fan for altering the name on her Ryan Braun shirt to say "FRAUD," a big PR mess.
There are lots of reasons for fans to be turned off.
The Brewers have a plan, the "FANS EAT FREE" promotion.
Fans should plan to bring their appetite for baseball, food and drink to upcoming games at Miller Park because for the month of August, the Brewers are treating.That's nice, especially if you already have tickets for an August game and were planning to go anyway.
Milwaukee Brewers Chairman and Principal Owner Mark Attanasio today announced what could be a first in all of Major League sports - all fans attending any of the 12 Brewers home games in August will receive a $10 voucher for free concessions, merchandise and game tickets at Miller Park.
"This has been a challenging season for all of us, but the one thing that has never wavered has been the tremendous support we have received from fans who love the Brewers," Attanasio said. "We wanted to do something meaningful to show our appreciation, and we will strive to provide the best fan experience possible."
Here are the details: Every ticketed fan coming through the turnstiles in August will receive a voucher good for $10 that can be used for food, beverage, merchandise and tickets sold at nearly every outlet (only excluding Friday's Front Row, portable merchandise stands, Miller Park Suites, the Johnson Controls Stadium Club and All-Inclusive entertaining areas). Vouchers may be combined (meaning that fans attending with friends and family members, or those attending multiple games, can combine the vouchers for larger purchases) and used at any remaining 2013 home game. The vouchers can also be used toward the purchase of game tickets this season.
For more details, or to purchase tickets for any of these upcoming August home games, please visit brewers.com/eatfree.
There's no way a $10 voucher would entice me to go to a game.
"Fans eat free," but they won't eat much.
Ten dollars does not go far at Miller Park. You can't buy a brat and a beer for that. The prices are ridiculous.
Getting a $10 voucher is better than not getting a $10 voucher, but I wouldn't call it "something meaningful," given the price gouging of concessions.
Overall, the Brewers stand to make money on the giveaway. They need people in the seats and this advertised "first in all of Major League sports" will probably help.