Saturday, January 31, 2015

Pampers Ad: A Journey of Firsts

There is so much emotion in this new ad from Pampers.

There is also science.

FACT - This is an unborn baby:

HUMAN development begins at fertilization.

A baby in the womb is a unique, precious life, not dispensable "goo," not "medical waste."

Kristi Burton Brown, NRL News Today, writes:

This month, Pampers released a new ad: “A Newborn Journey of Firsts.” Pampers has been known in the past for its beautiful, visually stirring ads that broadcast a pro-life message. A previous ad called babies miracles who “deserve protection” and referred to a baby on an ultrasound screen as a “he” instead of an “it.”

This time, Pampers’s ad — which has already received over 860,000 views on YouTube — opens as a mother lovingly caresses her pregnant belly. The scene switches to an incredible ultrasound where a baby is moving in the womb and, as Pampers puts it, is saying her “first hello.”

Below the video, Pampers writes:

From the first scan to the first cuddle, every first is significant no matter how small they seem. For both baby and mom, it’s a journey full of firsts. And there’s nothing more rewarding than experiencing each and every one together.

And indeed, even though the moment of a baby’s first existence —fertilization — is so small that it can’t be seen by the naked eye, it’s incredibly significant. From that moment, a new, unique, living human being has been created. That human being will never exist again in a different body. All he or she needs is the opportunity to grow and develop. This is the same opportunity that a newborn, a preschooler, and an adolescent need.

Contrast this beautiful ad celebrating life with Obama's take on human development:

OBAMA: I am going to teach [my daughters] first about values and morals, but if they make a mistake, I don't want them punished with a baby.

In my eyes, none of the images and moments presented in the Pampers ad depict a "punishment" or a "mistake."

Unlike Obama, I don't see a new life as a punishment. It's not a mistake.

It's a blessing. It's a joy.

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